Research on Dissemination and Control of Public Opinion Based on Multilayer Coupled Network

Authors

Chen Shuai, Graduate School of National Defense University,Beijing 100091,China;

Abstract

Abstract: In order to study the influence of information interaction between multi-platforms on the dissemination and control of public opinion,taking Wechat and Weibo for example,a public opinion communication and control model based on multi-layer coupled network including Wechat layer,Weibo layer and control layer is constructed using multi-agent modeling method and improved SEIR model.On Anylogic platform,a simulation experiment was conducted on the event that “the use of materials by the Hubei Red Cross Society raises doubts”,and the effects factors such as single/dual platform,control range,control dynamics,control time and interaction between platforms were analyzed.The media guidance and government intervention strategies under multi-platform interactive communication is proposed.The simulation results show that the model describes the information transmission characteristics of Wechat and Weibo well,and reflects the cross-platform communication effect of public opinion.

Recommended Citation

Shuai, Chen (2020) "Research on Dissemination and Control of Public Opinion Based on Multilayer Coupled Network," Journal of System Simulation: Vol. 32: Iss. 12, Article 7.
DOI: 10.16182/j.issn1004731x.joss.20-FZ0461
Available at: https://dc-china-simulation.researchcommons.org/journal/vol32/iss12/7

First Page

2353

Revised Date

2020-07-09

DOI Link

https://doi.org/10.16182/j.issn1004731x.joss.20-FZ0461

Last Page

2361

CLC

TP393

Recommended Citation

Chen Shuai. Research on Dissemination and Control of Public Opinion Based on Multilayer Coupled Network[J]. Journal of System Simulation, 2020, 32(12): 2353-2361.

DOI

10.16182/j.issn1004731x.joss.20-FZ0461