WeChat Information Dissemination Mechanism and Simulation Research Based on Field Theory

Authors

Xiaohong Shan, Beijing University of Technology, School of Economics and Management, Beijing 100124, China;
Panpan Jia, Beijing University of Technology, School of Economics and Management, Beijing 100124, China;
Xiaoyan Liu, Beijing University of Technology, School of Economics and Management, Beijing 100124, China;

Abstract

Abstract: As the popular social networking platform, the wechat network has the rapid impact on people's way of life. By analyzing the factors that influence the information dissemination among wechat, constructing the wechat information diffusion field by building three-dimensional coordinate, the information diffusion model was established based on the field theory. The process of information dissemination was simulated from three angles by using Netlogo simulation platform, that is the factors affecting the information dissemination, the original proportion of information source users, and different wechat network structures. Simulation results show that the more similar characteristics of the user, the dissemination results can be better; when connectivity to wechat network structure is better, the wider the path of information dissemination is, more channels; when the information potential difference is small, information dissemination is better. The results are important for companies to accurate positioning customer in the marketing process.

Recommended Citation

Shan, Xiaohong; Jia, Panpan; and Liu, Xiaoyan (2020) "WeChat Information Dissemination Mechanism and Simulation Research Based on Field Theory," Journal of System Simulation: Vol. 28: Iss. 11, Article 30.
DOI: 10.16182/j.issn1004731x.joss.201611030
Available at: https://dc-china-simulation.researchcommons.org/journal/vol28/iss11/30

First Page

2867

Revised Date

2016-01-07

DOI Link

https://doi.org/10.16182/j.issn1004731x.joss.201611030

Last Page

2877

CLC

TP391

Recommended Citation

Shan Xiaohong, Jia Panpan, Liu Xiaoyan. WeChat Information Dissemination Mechanism and Simulation Research Based on Field Theory[J]. Journal of System Simulation, 2016, 28(11): 2867-2877.

DOI

10.16182/j.issn1004731x.joss.201611030