Research on Network Public Opinion Simulation from Interdisciplinary Perspective

Authors

Lingnan He, 1. School of Communication and Design, Sun Yat-Sen University, Guangdong key Laboratory for Big Data Analysis and Simulation of Public Opinion, Guangzhou 510006, China; ;
Kaisheng Lai, 1. School of Communication and Design, Sun Yat-Sen University, Guangdong key Laboratory for Big Data Analysis and Simulation of Public Opinion, Guangzhou 510006, China; ;
Zhongxuan Lin, 1. School of Communication and Design, Sun Yat-Sen University, Guangdong key Laboratory for Big Data Analysis and Simulation of Public Opinion, Guangzhou 510006, China; ;
Xiling Xiong, 2. Department of Psychology, Sun Yat-Sen University, Guangzhou 510006, China;

Abstract

Abstract: The simulation of network public opinion shows a trend of interdisciplinary development. On the one hand, the method of data analysis in network public opinion belongs to natural science; on the other hand, participants are social people and have strong social scientific attributes. However, at present, most of the simulation models come from the natural science fields such as system dynamics, Markov model, small-world theory and SIS model, etc. This paper introduces the big five personality of psychology, media literacy of communication, opinion leaders and diffusion of innovation theory, taking the psychological modeling in the dissemination of the main information as the breakthrough point. It provides ideas and available paths for future research of the simulation of network public opinion from an interdisciplinary perspective.

Recommended Citation

He, Lingnan; Lai, Kaisheng; Lin, Zhongxuan; and Xiong, Xiling (2019) "Research on Network Public Opinion Simulation from Interdisciplinary Perspective," Journal of System Simulation: Vol. 30: Iss. 10, Article 3.
DOI: 10.16182/j.issn1004731x.joss.201810003
Available at: https://dc-china-simulation.researchcommons.org/journal/vol30/iss10/3

First Page

3616

Revised Date

2018-09-13

DOI Link

https://doi.org/10.16182/j.issn1004731x.joss.201810003

Last Page

3624

CLC

TP391.9

Recommended Citation

He Lingnan, Lai Kaisheng, Lin Zhongxuan, Xiong Xiling. Research on Network Public Opinion Simulation from Interdisciplinary Perspective[J]. Journal of System Simulation, 2018, 30(10): 3616-3624.

DOI

10.16182/j.issn1004731x.joss.201810003