Decision-making Simulation of Farmers’ Safe Production Behavior

Authors

Cui Li, Business School, Beijing Technology and Business University, Beijing 100048, China;
Liping Luo, Business School, Beijing Technology and Business University, Beijing 100048, China;

Abstract

Abstract: Farmers' production behavior is the source of quality and safety of agricultural products,and the primary task to control the quality and safety of agricultural products is to research the factors affecting farmers’ behavior for safe production. We explored the factors influencing farmers’ decision-making for safe production behavior based on the theory of planned behavior and established the model of farmers' decision-making for safe production behavior based on cost-benefit theory. The model which was simulated and analyzed revealed the specific impact on farmers' safe production behavior decision from every influence factor in the quantitative point of view. Results of Netlogo simulation show that farmers’ decision-making for safe production is affected by education level of farmers, production volume, participation in production organization and government regulation including punishment policy and supervision sampling rate.

Recommended Citation

Li, Cui and Luo, Liping (2019) "Decision-making Simulation of Farmers’ Safe Production Behavior," Journal of System Simulation: Vol. 30: Iss. 4, Article 17.
DOI: 10.16182/j.issn1004731x.joss.201804017
Available at: https://dc-china-simulation.researchcommons.org/journal/vol30/iss4/17

First Page

1347

Revised Date

2017-06-07

DOI Link

https://doi.org/10.16182/j.issn1004731x.joss.201804017

Last Page

1360

CLC

TP391.9

Recommended Citation

Cui Li, Luo Liping. Decision-making Simulation of Farmers’ Safe Production Behavior[J]. Journal of System Simulation, 2018, 30(4): 1347-1360.

DOI

10.16182/j.issn1004731x.joss.201804017