Simulation of O2O Platform Transaction Considering the Constituted Information

Authors

Wen Zheng, School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China;Follow
Ke Shi, School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China;
Jingyi Zhu, School of Management, Northeastern University at Qinhuangdao, Qinhuangdao 066004, China;

Abstract

Abstract: In the transactions concluded with the help of APP, the information intervenes into the transaction process in the form of constituted information. The constituted information is classified into three degrees in a two-sided market. By introducing the three degrees of the constituted information: information acceptance (IA), information diversity (ID) and information loss (IL), the Swarm Class Library and the interactive Agents are designed to construct a systematic O2O (online to offline)platform transaction model, which encapsulates the Consumer/Seller/PlatformAgents. The constituted information acts as the systematic conditions of invoking and judging, and the graphical user interface (GUI) outputs the simulation results. The constituted information has the systematical impact on the O2O platform transaction volume, the average transaction satisfaction, the gross profit, and the gross transaction cost. When the constituted information values are at the medium level, the platform transaction state is more stable. It provides theoretical support for regulatory intervention in two-sided market.

Recommended Citation

Zheng, Wen; Shi, Ke; and Zhu, Jingyi (2022) "Simulation of O2O Platform Transaction Considering the Constituted Information," Journal of System Simulation: Vol. 34: Iss. 11, Article 16.
DOI: 10.16182/j.issn1004731x.joss.21-0747
Available at: https://dc-china-simulation.researchcommons.org/journal/vol34/iss11/16

First Page

2470

Revised Date

2021-10-24

DOI Link

https://doi.org/10.16182/j.issn1004731x.joss.21-0747

Last Page

2484

CLC

F724;C93;TP391.9

Recommended Citation

Wen Zheng, Ke Shi, Jingyi Zhu. Simulation of O2O Platform Transaction Considering the Constituted Information[J]. Journal of System Simulation, 2022, 34(11): 2470-2484.

DOI

10.16182/j.issn1004731x.joss.21-0747